Tips and Tricks for Modern Multichannel Retailers

by Alexandra Gladchenko
 

Direct to Consumer Marketing: Successful Strategies by Popular Brands

Direct to consumer sales are as relevant now as it has never been before. Covid-19 accelerates the rise of direct to consumer (D2C) businesses and companies that previously haven't even thought of going online were forced to reconsider their attitudes. This is the second part of the series of D2C articles, where we will break down strat
Direct to Consumer Marketing
by Alexandra Gladchenko
 

Direct to Consumer Business Model for Brands

Considering going direct to consumer? Let’s have a look at trends of a current D2C market first. Companies like PepsiCo are already capitalizing on direct to consumer strategy. What to expect from the D2C

home improvement ecommerce
by Alexandra Gladchenko
 

Home Improvement Retail Industry. Ecommerce Guide for Brands

Not a long time ago the home improvement market was just a brick-n-mortar business. Home improvement store industry giants like Home Depot, Lowe’s, BAUHAUS, and Leroy Merlin, didn’t leave any chances for small and medium retailers to compete. It is a different story now. 
futurum shop
by Margarita Sakova
 

FUTURUMSHOP & BINTIME: 12 YEARS OF SUCCESSFUL PARTNERSHIP

ABOUT FUTURUMSHOP Futurumshop is an online store for equipment, apparel, and nutrition for cyclists and mountain bikers. The key target markets are the Netherlands, Belgium, and Luxemburg, while Futurum Quality Gear deli
MPN number
by Alexandra Gladchenko
 

What is MPN number

Product content plays a big role in selling the right item to the right customer. There are various pieces of information about a product you should know before uploading to marketplaces. MPN is one of them. What is MPN? MPN (Manufacturer Part Number) is the product identifier used to

amazon asin
by Alexandra Gladchenko
 

What is ASIN in Amazon

Here you’ll find the selected info on how to get greater control over your product pages using Amazon ASIN number, as well as how to get amazon asin, why it is important, what kind of tools and tricks you can use to ease the processes, and, of course,&nb
content creation tools
by Alexandra Gladchenko
 

Make a Candy From Your Product Page With These Content Creation Tools

A harsh competition in ecommerce should make you sweat. You know it’s a battlefield for the fast and furious. And, for creative (aka.forward-thinking) ones.  Covid-19 pushes brands and retailers to cope with increased demand in some business areas, like food, household goods, gaming, communication and teleconferencing, internet, health & safety supplies, etc. The sales are now mainly performed online
by Sergey Shvets
 

Remote work is not allowed working from an office. The Comma Challenge

We used to place the comma in the sentence above by ourselves, and these days it is not much of a choice left. I ought to think that for many business managers it was a bit scary how their businesses will perform under given circumstances. At least that was my feelings by that time.  It's been almost 3 weeks since we have moved the whole company to remote work. A stressful step for me personally. I'm more used to face to face conversations and workgroup meetings rather th
by Alexandra Gladchenko
 

How COVID-19 Affects Ecommerce

Hopefully, in 20 years the ones who're gonna find this article, would not have any clue what it's about. But for now, the situation is as such: due to Coronavirus rapid spread all over the globe, the economy experiences a drastic paradigm shift. The novel virus made countries react quickly and put themselves on a quarantine. Learning how to be efficient while working from home became a necessity for businesses to survive. Current state of Ecommerce Brands and retailers are w
by Alexandra Gladchenko
 

Global Quarantine: How to Manage Work from Home during Coronavirus Outbreak

While humanity is facing the global pandemic of coronavirus, it puts our frightened faces into the pie of new challenges in all areas of our lives. Economic values are shaken. Isolation is a necessary action companies should be taking immediately. The question is how to effectively organize work from home?  Is a threat real though? World Health Organization confirmed the Covid-19 to be a “pandemic”, 
How to master Amazon data feeds with AFS
by Margarita Sakova
 

How to master Amazon data feeds with AFS

Have you already heard of the Amazon Feed Specifications Program? If not, keep reading to learn how it helps managing product data feeds and how it accelerates the whole sales process on Amazon. Since 2019, Amazon vendors can avoid filling hundreds of fields in the NIS templates and submitting them to Vendor Central. Now all you need is to prepare a list of products you want to sel
Tactics to Improve your Product Description for SEO
by James Arnold
 

Tactics to Improve your Product Description for SEO

In eCommerce SEO, where managing thousands of product pages at once is often the reality, it becomes crucial to laser focus on initiatives that can bring the quickest and most valuable results in exchange for the time you do invest. While creating a unique description per product is quite time-consuming, there are SEO tactics you can focus on to move things forward without spending tons of time. Moreover, it’
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