B2B ecommerce sector is growing faster than B2C and requires more attention. This post suggests ideas and best practices how to do business with B2B ecommerce partners. By 2020, Forrester Research expects the U.S. B2B ecommerce market to be worth $1.1 trillion, or twice the size of the U.S. B2C market.
How many times have you come across the statement that every online shop has to write unique product descriptions in order to stand out from the crowd? I suppose enough times you have to believe it. However, I’m going to obliterate this myth and show you how to use far more efficient techniques. There are two reasons to believe that writing unique content for ecommerce products is something worth spending the time on: duplicate and thin content will harm y