All the bells and whistles offered by marketing automation software can be overwhelming. If you aren't careful, you can easily get sucked into the rabbit hole of bright shiny objects and lose sight of the ultimate goal of using those features - namely, to increase sales and conversion. This article was originally published by Apruve.com: https://blog.apruve.com/4-ways-to-use-marketing-automation-to-increase-ecommerce-sales-through-personalization One of the most powerful ways that marketing automation can help boost sales is through the…

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