HP is currently one of the top players on the hardware market. However, the competitors don’t sleep. Companies all over the world work day and night to release products that are cheaper, more powerful and more attractive than their competitors do, trying to increase their sales. How to track every single product released by other market players? How to gather the relevant and up to date information about the upcoming devices? This were the questions HP tried to answer with a cus
Best B2B online retailers have been experiencing a strong growth due to the brisk migration of manufacturers and wholesalers to online platforms. By all recent reports, analysts have forecasted that revenue, generated by global B2B ecommerce websites is expected to reach US$6.7 trillion in sales worldwide by 2020.
Whether you are new to ecommerce or already running a successful online B2B store, you might not be aware of how important the anatomy of your product pages really is. These are the pages that will convince people to buy your products or services, so you need to make sure they appeal to your audience. Good product page etiquette and structure will boost rankings and help your business to skyrocket. Don’t waste time and energy duplicating efforts and re-writing product catalogs &
According to IRCE, the growth of B2B eCommerce is surpassing that of B2C merchants by over 100%, while Forrester estimated that B2B eCommerce will total $1.1T, making up 12.1% of all B2B sales by 2020. This article was originally published by
All the bells and whistles offered by marketing automation software can be overwhelming. If you aren't careful, you can easily get sucked into the rabbit hole of bright shiny objects and lose sight of the ultimate goal of using those features - namely, to increase sales and conversion. This article was originally published by Apruve.com:
How many times have you come across the statement that every online shop has to write unique product descriptions in order to stand out from the crowd? I suppose enough times you have to believe it. However, I’m going to obliterate this myth and show you how to use far more efficient techniques. There are two reasons to believe that writing unique content for ecommerce products is something worth spending the time on: duplicate and thin content will harm y
Personalized user experience has become a "standard" for many eCommerce retailers. As a B2B merchant, you may wonder if customized user experience is just smoke and mirror to make customers feel "warm and fuzzy," or if it'd really make a difference to your bottom line. Let's find out... This article was originally published by Apruve.com:
B2B ecommerce sector is growing faster than B2C and requires more attention. This post suggests ideas and best practices how to do business with B2B ecommerce partners. By 2020, Forrester Research expects the U.S. B2B ecommerce market to be worth $1.1 trillion, or twice the size of the U.S. B2C market.