Creating the high personalized webshop and mobile app for high-end online shop for cycling

Team size
15 years
Partnership Period
Customer's clients

About the client

E-Commerce | B2C E-Commerce | Marketplace
Apeldoorn, the Netherlands & Emmerich, Germany
client since


Dedicated Development Team

Expertise delivered

Highly customized B2C online store
Integration of the most personalized opportunities for users
Stack navigator


React Native


About the client

Futurumshop is an online store for equipment, apparel, and nutrition for cyclists and mountain bikers. Starting in 2000 from the idea of an online bicycle shop, Futurumshop is now the Netherlands, Belgium, and Luxembourg well known online shop for sporting goods, focused on the high-end cycling, outdoor, and running industries, while Futurum Quality Gear delivers goods worldwide.

Business challenge

Harmen van der Meulen, founder and owner, claimed to build a high-end online shop that meets the needs of clients, who are both outdoor sports fans and share a passion for cycling. 

In 2008 Futurumshop was in need of a new webshop, that was successfully built, managed, and supported by Bintime. 

In 2019 the number of mobile visitors at the Futurumshop.nl store increased to 60%. The company was focusing then on providing mobile shoppers with the highest personalization even while expanding.


Keeping in pace with Icecat’s innovative approach and growth, Bintime’s team of developers has adopted the agile approach in development, cost- and time-efficiently converting Icecat’s requirements and ideas into the platform features and reducing their time to the market. To manage the increasing DB loads of millions of datasheets and media files, Bintime developers optimized the development team to be T-shaped, adapted the existing DB architecture, and implemented new technologies.

Value delivered

The project was successfully delivered and then extended:

  1. Built a devoted team of 16 experienced professionals.
  2. Created a highly customized B2C online store:
  • Provided the end-to-end support of the webshop
  • Integrated the most personalized opportunities for users, offering them the most suitable products for purchases and showing relevant promotional banners
  1. Launching the mobile app for the online store:
  • Push messages were integrated to share personalized information on interesting products, new launches, and news. 
  • On the technical side, choosing the Reactive Native framework enabled the development of a single native app that suits both Android and iOS platforms. To provide advanced customization, native integration for the push messages within the specific libraries was implemented.

A stack navigator was implemented, saving navigation history inside the app and allowing users to manage screens and routes efficiently.

Expanding cooperation / Project’s current state

Currently, the Bintime team is fully responsible for app development, technical support, email marketing automation, and client support services.  

In the future, the Bintime team will support the current functionality, as well as develop new features highly tailored to the Futurumshop market strategy. Among the planned innovations is the loyalty program integration within the mobile app.
To learn more details on how Bintime could help with similar projects feel free to drop us a line.

  • Location:
    Apeldoorn, the Netherlands & Emmerich, Germany
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  • Industry:
    E-Commerce | B2C E-Commerce | Marketplace
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  • Partnership period:
    2008 - 2023
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  • Team size:
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  • Team location:
    Apeldoorn, the Netherlands & Kyiv, Ukraine
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Cyril Dorogan
Chief Commercial Officer
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