Products and Services Reseller (NDA)

Explore the successful story of the large reseller, business challenges they had, solutions, provided by Bintime dedicated team and more.

Team size
4 years
Partnership Period
Customer's clients
Reteller Bintime Case Study

About the client

Technology | B2B E-Commerce | Software | Hardware
client since


Development From Scratch
Headless E-Commerce
HR & Recruitment

Expertise delivered

Software Development From Scratch
Migration of Legacy Applications
Legacy Applications Support




About the Client

Our client is a prominent online IT reseller, offering a wide range of IT products and supplementary services tailored for businesses, public entities, and individual consumers. Specializing in providing seamless procurement solutions, it is a one-stop destination for organizations seeking efficient and reliable IT solutions.

Their comprehensive product catalog spans from hardware and software to cutting-edge technology, catering to the diverse needs of a dynamic market. With a commitment to excellence and customer satisfaction, they stand as a trusted partner for businesses and individuals navigating the ever-evolving landscape of information technology.

Our client approached the Bintime team for our dedicated expertise in:

  • developing a new application from the ground up;
  • seamlessly integrating with the client’s ERP services, providing ongoing support for legacy applications;
  • facilitating the migration of legacy applications into a modernized system.

Business Challenges

Our client faced several challenges and requirements:

  • #1: Product Development and Team Formation From Scratch. Launching a new application and assembling a team from scratch required specialized expertise to create an innovative, tailor-made product that meets specific needs of the client.
  • #2: Smooth ERP Integration. Streamlining ERP integration demanded precise coordination and technical skills. Bintime’s knowledge made the embedding of the new application into the existing ERP infrastructure straightforward, ensuring a seamless convergence of data and processes.
  • #3: Supporting Legacy Systems Continuously. The need to maintain existing legacy applications called for ongoing support. Bintime took on the role of dedicated caretaker, providing continuous maintenance and assistance to ensure the sustained operational efficiency of existing systems throughout the development phase.
  • #4: Transitioning to Modernized Systems. Moving from legacy applications to a modernized system posed a significant challenge. Leveraging Bintime’s expertise in application migration, the transition occurred smoothly, guaranteeing a seamless shift to an advanced, integrated, and future-ready IT infrastructure for our client.


To tackle the challenges presented by this company, the Bintime team embraced an array of technologies and methodologies.

* The team composition included: 7 PHP developers, 1 DevOps specialist, 3 MQA, 2 AQA, 3 Front-end engineers, and 1 Project manager.

* Bintime employed the next approaches: Agile, Scrum, LESS, CI/CD, microservices, Infrastructure as a Code, and adopted a T-shaped team approach, all centered around AWS.

Over a span of 4 years, this collaboration has proven fruitful, with Bintime being an integral part of the client’s team. The cooperative process involved the full development cycle, from the architecture to web development, DevOps, and QA/QC testing, showcasing a commitment to comprehensive and successful project execution.

Additionally, we implemented the Agile framework within our operations, aiming to further enhance the established by Bintime team Scrum processes from scratch.

Value Delivered

Bintime’s collaboration with the client delivered significant value.

  1. Comprehensive Team Dedication. Bintime offered a fully dedicated team, meticulously attuned to customers’ requirements, ensuring every aspect of their technological needs was efficiently met, providing holistic support and solutions to streamline operations.
  2. Streamlined ERP Integration. Bintime’s technical skills ensured a smooth integration of the new application with ERP services, enhancing overall operational efficiency. Moreover, Bintime facilitated the seamless integration between the existing ERP and the D365 ERP system, further solidifying and optimizing their enterprise-wide operational infrastructure.
  3. Steadfast Legacy System Support. Acting as a dedicated caretaker, Bintime provided continuous maintenance for existing legacy applications, ensuring sustained operational efficiency during the development phase.
  4. Effortless Transition to Modernized Systems. Leveraging Bintime’s expertise in application migration, our client seamlessly transitioned from legacy applications to a modernized system, ensuring competitiveness in the dynamic market landscape.

What contributed to success?

Strategic Alignment with Business-Oriented KPIsTransparent and Engaging Communication PracticesProactive Forward-Thinking ApproachExpertise Tailored to eCommerce Success
Our commitment to defining and meticulously tracking key performance indicators at each project milestone ensures an unwavering focus on achieving tangible business results.Dedication to delivering clear and open updates on team progress establishes a seamless connection, making our client’s team an integral part of our collaborative efforts.Beyond technology, we immerse ourselves in our client’s business, proactively suggesting improvements and innovations.With a laser-sharp focus on eCommerce, we bring industry-specific knowledge that acts as a catalyst for success, ensuring our solutions align with the unique challenges and opportunities in the eCommerce landscape.

Expanding Cooperation / Project’s Current State

The collaborative journey between Bintime and the client began in 2018 and still flourished over 5 years. Commencing with the development of a new application and subsequent formation of a dedicated team, Bintime consistently provides support. This ongoing partnership not only solidifies competitiveness in the dynamic e-commerce realm but also caters to the ever-changing needs of its clientele.

The partnership has yielded successful software, enriching the shopping experience, boosting sales, and validating our client’s business idea. The continuous collaboration ensures that the software remains a valuable asset, a pivotal element in their sustained success in the fiercely competitive e-commerce market.

If you’re looking for how Bintime can contribute to your project, reach out to us. We’re here to provide you with more information and explore potential collaborations.

  • Location:
    world icon
  • Industry:
    Technology | B2B E-Commerce | Software | Hardware
    world icon
  • Partnership period:
    2020 - 2024
    world icon
  • Team size:
    world icon
  • Team location:
    Netherlands & Kyiv, Ukraine
    world icon
Gepard PIM: AI Mapping Development
E-Commerce | B2B E-Commerce | Retail

Gepard PIM: AI Mapping Development

The OpenAI API embedded model has been integrated into Gepard's PIM & Syndication platform to cover the data mapping — the most complex process of product content syndication and enrichment.

E-Commerce | B2C E-Commerce | Retail

Eden Online Shop

Let's discover how Bintime development team overcame all the challenges during the online shop development process.

Let's write your success story together

Cyril Dorogan
Chief Commercial Officer
linkedin linkedin