HelloPrint x Bintime: Powering the Future of Print-on-Demand
We officially started a new chapter with our latest partner – HelloPrint, a Netherlands-based e-commerce company making big waves across 31 countries with their smart, scalable print-on-demand marketplace.
You’ve probably seen their name pop up if you’ve ever ordered customized merch, packaging, or creative gifts online. HelloPrint’s platform connects local print networks with customers looking for tailor-made products – think t-shirts, tote bags, branded goodies, photo gifts, and more, all with a slick user experience and efficient backend.
Starting January 2025, HelloPrint joined the growing list of international tech companies that trust Bintime as their development partner. For us, this collaboration goes beyond a typical contract – it marks the beginning of a long-term partnership focused on innovation and growth.
What’s the mission?
Together, we’re working on HelloPrint’s new B2B platform, designed to support future business clients and partners. Our current focus is on building the foundations for scalable, flexible functionality that will help streamline operations and enable efficient partner collaboration. Alongside new capabilities, we’re ensuring the platform is fast, stable, and ready for expansion.
We’re not just building software – we’re helping solve strategic business challenges: enhancing performance, optimizing user experience, and delivering the tools HelloPrint needs to succeed in new and existing markets.
How we work together
Bintime developers are integrated into HelloPrint’s product team, working closely with their Product Owner and Tech Lead. The setup is lean and agile, which suits us just fine. Technically, we call it Scrumban – a flexible blend of Scrum and Kanban that allows the team to shift gears quickly as priorities change.
“At HelloPrint, we’re always looking for partners who don’t just execute – but truly collaborate. With Bintime, we found a team that understands the scale of our ambition and brings the right mix of technical expertise, flexibility, and innovation to the table. Their proactive mindset, especially around AI and workflow optimization, has made them a valuable extension of our product team from day one.” – Oksana Pozhydaieva, PO at HelloPrint.
The tech stack? Clean and modern: Vue.js, TypeScript, Node.js, and PostgreSQL.
One standout element of this partnership is the shared commitment to continuous process optimization, and not just in code. HelloPrint encourages innovation and autonomy in our dev team, especially when it comes to using AI tools to improve delivery speed, testing, or even team workflows. It’s not just a “nice to have” – it’s baked into the culture.
Why it’s special for us
Every project at Bintime has its own flavor, but this one’s got a few ingredients that make it especially exciting:
- AI-first mindset: Few clients are as open to letting the dev team actively shape internal processes using AI. That kind of trust? We take it seriously.
- Product at scale: Supporting a platform that operates in 30+ countries with localized networks brings challenges that are both complex and rewarding.
- True partnership: We’re not here to just ship tickets. We’re part of the strategic journey – and that’s exactly where we like to be.
“This partnership is about more than delivering code,” said Sergii Shvets,, CEO of Bintime. “It’s about solving meaningful business problems at scale – making the platform faster, more intuitive, and ready for the next stage of global growth.”
Want to learn more about HelloPrint?
Check them out at helloprint.com
And if you’re looking for a tech partner who’s not afraid to dive deep into your product and challenge the status quo, you know where to find us.
