4 Ways To Use Marketing Automation To Increase ECommerce Sales

4 Ways To Use Marketing Automation To Increase ECommerce Sales

All the bells and whistles offered by marketing automation software can be overwhelming. If you aren’t careful, you can easily get sucked into the rabbit hole of bright shiny objects and lose sight of the ultimate goal of using those features – namely, to increase sales and conversion. This article was originally published by Apruve.com. One […]

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ECommerce For Manufacturers: 6 Strategies To Increase Profitability

ECommerce For Manufacturers: 6 Strategies To Increase Profitability

According to IRCE, the growth of B2B eCommerce is surpassing that of B2C merchants by over 100%, while Forrester estimated that B2B eCommerce will total $1.1T, making up 12.1% of all B2B sales by 2020. Manufacturers, wholesalers and retailers who invest in B2B eCommerce are experiencing higher profits than their competitors who don’t have a full-function […]

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7 ECommerce Marketing Mistakes That Makes You Lose Customers

7 ECommerce Marketing Mistakes That Makes You Lose Customers

In 2016, 53% of global Internet users (approximately 1 billion) have made a purchase online, while 40% of US males aged 18-34 say they would “ideally buy everything online.” An eCommerce website has become a “must-have” for many businesses. However, if you build it your customers probably won’t come without the proper marketing strategies. To make […]

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