Data overload and workflow complexity
Eden needed a PIM system to automate complex workflows and streamline product management, rather than a place to store the same manual process in a nicer interface.
Case study · PIM development · Product data automation
Eden PIM: product data that builds itself from rules, not from people
Eden Technology had more product data than its workflows could carry. Bintime built a PIM tool that automates those workflows, absorbs supplier content from Vox66, and constructs titles and specifications from the attributes themselves.
- 6
- People on the Bintime team
- 5 yrs
- Partnership period, 2018–2024
- 15K+
- Customers served by the client
- 3
- Automation layers: workflows, content, titles
About the client
A Barcelona reseller with a catalogue growing faster than its processes
Eden Technology sells to consumers from Barcelona and serves more than 15,000 customers. Product data arrives from several directions — its own ERP, supplier feeds and a dedicated content provider — and all of it has to end up on the storefront in one consistent voice.
The PIM engagement started in 2018 and ran for five years. It sits alongside two other Bintime projects for the same client: the ERP with its channels module, and later the B2C webshop that consumes this product data.
- Industry
- E-commerce · B2C · Retail
- Location
- Barcelona, Spain
- Partnership period
- 2018 – 2024
- Team size
- 6 people
Services
Expertise delivered
Technologies
Business challenges
Three problems, all of them made of product data
Eden approached Bintime to manage a large volume of product data — and quickly it became clear that volume was only the first layer.
Customised content integration from the content provider
Client-specific content from Vox66 had to be integrated seamlessly. That required a tailored PIM capable of accommodating diverse content formats while maintaining accuracy.
Demand for dynamic product titles
Titles and specifications had to be generated automatically from product content and title rules, so every product name is constructed consistently and uniquely.
Approach
Scrum, and rules instead of manual entry
Through the development lifecycles the whole team embraced an agile approach, implementing Scrum to keep project management efficient. That allowed iterative development, clear and transparent communication, and adaptability throughout the project — so changes were absorbed rather than escalated.
The design principle behind the tool itself: anything a person types twice becomes a rule. Specification and title construction, supplier content normalisation and workflow steps were all moved into configuration the client controls.
Delivery modelSix-person team covering PIM development, DevOps, QA/QC and technical documentation, working in Scrum iterations with the client setting direction.
- 01
Model the attributes first. The attribute structure decides what can later be automated, so it was designed before any workflow was built on top of it.
- 02
Normalise supplier content on the way in. Vox66 content is mapped into Eden’s own structure at ingest, so accuracy is checked once rather than per channel.
- 03
Rules as a product feature. Title and specification rules live in the PIM, editable by the client, not hard-coded in a release.
- 04
Iterative releases in Scrum. Sprint by sprint, with transparent communication and room to change direction as the catalogue grew.
- 05
Documented and tested as delivered. QA/QC and technical documentation were part of the team, not a phase at the end.
Value delivered
What the PIM does that people used to do
Data management automation
Automated product data workflows streamlined operational efficiency, reducing manual effort and making data management accurate and consistent instead of dependent on who touched it last.
Client-customised content integration
Content from the Vox66 provider is tailored for Eden, with product specification rules and title rules automating the construction of titles and specifications from designated product attributes.
Content constructor for the online store
A user-friendly tool to construct and customise product content dynamically, based on predefined rules and an evolving marketing strategy rather than a fixed template.
What contributed to success
Four things that made the difference
KPI focus
The project kept a meticulous focus on KPIs — defining them, tracking them and hitting them — across five years of releases.
Transparent collaboration
Communication went beyond technical solutions into strategic initiatives and insights that moved the project forward.
Clear direction
The client’s clear direction and oversight were pivotal in achieving seamless integration and a fluid working partnership.
Growth-focused roadmap
A growth-focused web app roadmap kept effort aligned with Eden’s objectives and positioned for continuous expansion.
Expanding cooperation
Where the project stands now
The current functionality is a fully realised solution. The work that continues is refinement: making the tool more user-friendly and more closely tailored to how Eden actually works, release after release.
A PIM is never finished in the sense a website is — the catalogue, the suppliers and the channels keep changing, and the rules have to keep up.
FAQ
Questions we get about PIM projects
When does a retailer need a PIM instead of a spreadsheet?
When the volume of product data and the number of steps around it stop fitting in one person’s head, and manual handling starts producing inconsistency rather than saving time.
What are product title and specification rules?
Rules that build a title or specification automatically from designated attributes, so names stay unique and consistent across the catalogue instead of drifting between similar products.
How is third-party content integrated?
Content from Vox66 is normalised into Eden’s own attribute structure at ingest. The PIM accommodates diverse formats while keeping accuracy, so supplier data is not stored as a permanent exception.
What is a content constructor?
A tool inside the PIM for assembling product content from predefined rules, so content can follow marketing strategy without a developer shipping a change each time.
How long did the engagement run?
2018 to 2024: five years with a six-person team, delivered in Scrum iterations, with continuous delivery and refinement after the product was complete.
Do you build custom PIMs or configure existing ones?
Both. Eden needed a tool tailored to its own ERP and its content provider, so a custom PIM was the right answer. Where a product platform fits, we work with Gepard PIM instead.
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